Meet Magento is in full gear and the day has been great so far. The hall is packed and talks are in session, lots of great stuff going around. You can of course catch all the action on our blog as well as the Meet Magento Live Site. You can also follow the Magento twitter feed and be sure to follow the #mm09 hashtag on twitter as well. You can also keep track of the updates by tracking the hashtag via twitscoop.
Roy kicked it off with his Keynote.
Our Enterprise Partners, Visions also gave a great session on performance profiling for Magento.
Our Dutch Community Manager, Guido Jansen. Looks like he’s been liking the day so far!
German Community team, Rico Neitzel and Thomas Fleck on stage at making announcements.
Boris Lockshin from Enterprise Partner Symmetrics giving his talk on the awesome work they have been doing with Magento in the cloud.
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FROM THE MAGENTO TWITTER FEED
http://twitpic.com/nzuiv – @jkirsch from Exciting Ecommerce at Meet Magento #mm09 |
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With only a few more hours to go, everyone in Frankfurt is excited for the latest edition of Meet Magento! If you’re stuck at home, you can still get on on all the action, right here on the web.
Watch everything as it unfolds live right here through the live stream. It will go live at approximately 8:30am CET.
We’ll also be blogging throughout the event, so make sure to check the Magento Blog for constant updates and pictures of the interesting things that take place along the sidelines.
For those who prefer realtime up-to-the-minute news, be sure to check out the Magento twitter feed and be sure to follow the #mm09 hashtag on twitter as well. You can also keep track of the updates by tracking the hashtag via twitscoop.
More updates in the morning…
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FROM THE MAGENTO TWITTER FEED
http://twitpic.com/nzuiv – @jkirsch from Exciting Ecommerce at Meet Magento #mm09 |
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Warehouse Shoe Sale on Magento
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FROM THE MAGENTO TWITTER FEED
http://twitpic.com/nzuiv – @jkirsch from Exciting Ecommerce at Meet Magento #mm09 |
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We often get many questions about whether its possible to develop front ends for Magento stores with technologies such as Flash, AIR, Silverlight and the like. Luckily, Magento is well architected so that the presentation layer is separate from the other layers of the platform. Here is a great example of a Magento Enterprise Edition deployment with a Flash front end developed by our Enterprise Partner Symmetrics. Check it out, it’s really cool!
Do you have a site running Magento with a customized front end? Let us see it! Leave a note in the comments below–you may end up in the next edition of Magento Spotting!
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FROM THE MAGENTO TWITTER FEED
http://twitpic.com/nzuiv – @jkirsch from Exciting Ecommerce at Meet Magento #mm09 |
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Click to Download this Case Study
Background
Planet Organic is the leading Organic Supermarket chain in the UK, offering organic and environmentally sensitive products to a knowledgeable and discerning audience. Planet Organic’s founder, Renee Elliot is a prominent spokesperson for the UK’s Organic Industry and a member of the Soil Association. With five UK supermarkets in and around the London area, Planet Organic were looking to extend their reach across the UK to offer a broader range of Organic/Environmentally sensitive products as possible – to the widest possible audience.
Business Challenge
Planet Organic is a high profile but niche business with a brand presence that extends far further than the geographical reach of their stores. As an authority on organic food, farming and production Planet Organic had built up an impressive online presence (driven by Renee’s popular blog), but online they were not able to capitalise without a direct route to purchase – a gap that clearly needed addressing.
Solution
In conjunction with retail practitioners JTM Partners, Leftfield Digital proposed a customised Magento solution that maximised the online opportunity whilst minimising the initial project budget.
Cost was an important factor; whilst Planet Organic is an established and successful business, any serious ecommerce operation requires significant investment in front and back office systems – and that investment needs to be as cost efficient as possible to provide the fastest possible return. Under those conditions Magento’s functionality vs pricing dynamic made it the only realistic choice.
Another attractive aspect to the recommendation was flexibility. Planet Organic has thrived on being adaptable and responsive to changing market conditions and environmental considerations; therefore the ecommerce platform must retain the ability to respond accordingly. This flexibility will help keep them at the forefront of their sector and Magento provides them to retain a site roadmap that is genuinely adaptable.
A key objective of the new site was to capitalise on the search engine presence that the existing blog had established, and the wealth of highly targeted content that had been published via the blog. WordPress was integrated with Magento, Single Sign On added and the content migrated over into the new blog. A customisation around the product tagging then dynamically pulls relevant article summaries onto each of the product pages.
This provides the product pages with context and relevance in time driving conversion from motivated consumers attracted by long tail SEO searches. As more product and content is added, the deeper and richer this product/content association becomes, delivering prospective customers cost-effectively.
Behind the scenes, the site management is handled predominantly by the Magento back office with a simple stock integration to a central management function. In the second development phase, further integration with existing systems will be required but that will be based on meeting specific commercial targets to justify the growth and expansion.
Magento has provided Planet Organic a tailored and cost effective direct channel on which future growth and expansion will be delivered.
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FROM THE MAGENTO TWITTER FEED
http://twitpic.com/nzuiv – @jkirsch from Exciting Ecommerce at Meet Magento #mm09 |
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The response so far has been overwhelming and spots are filling up quick. If you’re interested in checking out the newest version of Magento Enterprise, make sure you register today for a behind the scenes peak at all the great new features and functionality!!
Magento Webinar
Building Rich Content and Enhancing Marketing with Magento Enterprise Edition Version 1.6
Join us for our Webinar on the new Magento Enterprise Edition Version 1.6 and a demonstration of new features and functionality. Learn how to enhance your Magento deployment’s ROI through the new CMS+ Content Management Engine, Rich Merchandising Suite and BridgeConnect back-office accounting suite integration. Learn how:
- Content management capabilities allow you to easily add content to your site to increase traffic and sales.
- Use targeted customer segmentation to optimize marketing initiatives by identifying specific customers groups by characteristics.
- Use effective, targeted merchandising to increase sales by suggesting products for customers and equipping customers with the resources needed to increase the average order value (AOV).
- Personalize the customer experience and increase conversions, by providing targeted, rules driven promotional marketing banners/creatives tailored to each customer segment.
- How integration with World Class accounting suites, from vendors such as Microsoft Dynamics, SAP, Oracle, Intuit and Sage via the BridgeConnect module give you complete control and the flexibility you need to make sure your business operation functions as smoothly as your Magento shop.</li?
Date: Wednesday, October 28th at 10am PST (GMT -08:00, Los Angeles)
Registration: https://www2.gotomeeting.com/register/732076706
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FROM THE MAGENTO TWITTER FEED
http://twitpic.com/nzuiv – @jkirsch from Exciting Ecommerce at Meet Magento #mm09 |
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This post is part of a weekly series by the Magento Enterprise Edition subscription support team covering tips, tricks and hints to some of the most common, and uncommon, issues as submitted by support customers.
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Many of the issues we receive at the support team have to do with customization and personalization of a deployed instance. Heres a quick tip on customizing customer facing emails which can help make you look more professional. One of the many things to personalize for your store will be changing the logo in transactional emails. Out-of-the-box Magento uses its own demo logo as the image in these transactional emails, stored under the file name logo_email.gif. This can be easily replaced by uploading your logo image in your theme skin directory and give your emails a personal and professional touch.
One important thing to note is that in the root directory, Magento has two main directories for the overall store theme, the /app and /skin directories. The /app directory contains the layout, translations for labels and terms, and templates. On the other hand, the /skin directory contains the graphical elements which are images, style sheets (CSS), and JavaScript for the blocks.
In this article, we will be using the default Magento theme. Therefore, the images we will be using will be located in the directory /skin/frontend/default/default/images. The image below shows the default logo image in the transactional email.
To replace the logo image, upload the new logo image into the images directory and rename the file as logo_email.gif, overwriting the existing image. Also, and very importantly, to ensure that the new image will show up in the transactional emails, the permissions need to be changed so that it includes read and write permissions.
Voila! That’s all we had to do we’ve changed the logo image–a very small and simple, yet very nice touch.
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FROM THE MAGENTO TWITTER FEED
http://twitpic.com/nzuiv – @jkirsch from Exciting Ecommerce at Meet Magento #mm09 |
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The Magento team is getting geared up for the upcoming events in Europe, including Meet Magento in Frankfurt, Germany on November 2nd and Bargento!
Bargento 3 will be taking place on Monday November 9. Here is the announcement from the French Community:
NBS System et Fragento annoncent :
Vous pouvez vous inscrire dès aujourd’hui pour réserver les places Bargento 3 ici
A l’heure où tous les secteurs, ou presque, ont connu un recul d’activité en 2009, le E-commerce continue d’afficher une santé insolente.
Les outils e-commerce open-source rivalisent entre eux sur des aspects divers tels que l’innovation et la richesse fonctionnelle, les performances, l’ergonomie mais peu d’entre eux peuvent se prévaloir d’être à la fois extrêmement riche fonctionnellement, ergonomique, flexible et stable. Magento représente aujourd’hui une solution incontournable qui résout cette équation impossible et offre un avenir à tout site se basant sur cette plateforme.
Bargento 1 et 2 furent un succès à plus d’un titre, l’ambiance décontractée mélangée au sérieux des intervenants ont fait de ces évènement le point de rendez-vous des professionnels et des porteurs de projets.
NBS System et Fragento vous convient à Bargento 3, avec toujours le même but : rassembler les acteurs du monde Magento pour un moment de partage de connaissances, de prise de contacts et de dialogue communautaire !
Comme nous l’a suggéré Capitaine Commerce lors de nos échanges préparatoires, le titre de ce nouvel opus pourrait être : « Bargento 3 : Pilotez un site de E-commerce, déjouez les pièges de la crise, cassez les prix, vendez et gagnez beaucoup d’argent ! (Jeux sous Magento, interdit au moins de 18 ans) ».
Cet événement toujours décomplexé et professionnel sera encore une fois incontournable grâce, notamment, à :
Zeev Suraski Co-créateur de PHP et co-fondateur de Zend viendra en Guest star nous parler de la réussite conjointe de Zend & Varien sur Magento.
L’équipe de Varien nous honorera d’une présence très large avec : Roy Rubin (CEO), Yoav Kutner (CTO), Amit Shah (VP Sales), Koby Oz (Community Manager).
Et nos amis de la communauté Allemande (Meet Magento) qui nous rendrons également visite !
Le lundi 09 novembre 2009, les organisateurs seront heureux de vous accueillir à
l’Espace Saint Martin – 199 bis, rue Saint Martin 75003 Paris pour un programme hors norme :
08h00 – 09h00 : Accueil des participants et petit déjeuner sponsorisé par Speedinfo (OpenSI)
09h00 – 09h45 : Keynote par Varien & SeL
09h45 – 10h30 : Zeev Suraski : Magento + Zend = Success
10h30 – 11h00 : Pause café Speedinfo (OpenSI)
11h00 – 11h45 : NBS System : Magento, virtualisation et écologie
11h45 – 12h30 : Ysance : Intégrer une CRM avec Magento
12h30 – 14h00 : Déjeuner & Networking
14h00 – 14h45 : Quadra Informatique : Import / Export dans Magento
14h45 – 15h30 : Gabriel Bouhatous : Linea Chic, solutions aux contraintes d’un multi-boutiques haut de gamme
15h30 – 16h15 : Inauguration de la Magento Academy par son parrain Yoav Kutner
16h15 – 17h00 : Smile, chercher parmi 1 millions de produits avec le moteur Lucene
17h00 – 17h45 : [SQLi Retour d’expérience : répondre à un besoin B2B avec Magento]*
17h45 – 18h30 : Araok, Capitaine Commerce [et la Fevad]* : Panorama du E-commerce
* En cours de confirmation
De multiples conférences, témoignages et espaces barcamp se succèderont toute la journée, chacun pourra rencontrer à loisir l’éditeur du produit, une des légendes du Web ou trouver un fournisseur, une idée ou encore une nouvelle relation de travail.
Une telle organisation demande des heures de travail et de nombreux investissements, c’est pourquoi une participation de 15 EUR est demandée. (Aucun bénéfice ne sera fait, tous les fonds des sponsors et des entrées seront investis dans Bargento 3 et, s’il reste du budget, dans Bargento 4)
Merci aux bonnes âmes qui nous aident à l’organisation ou à la communication autour de ce Bargento 3 : Capitaine Commerce, François Ziserman, Samuel « le poulain » Kapitaniuk, Christophe & Christian de Zend, Fabrice Beck, l’Afup et Xavier Gorse, Didier Brouard, Sébastien « SeL » Lepers et bien évidemment Varien !
Vous pouvez dès à présent réserver votre place et retrouverez toutes les informations sur l’événement sur le site officiel Bargento.
Merci à tous nos sponsors car sans soutiens financiers, nous ne pourrions rien faire :
- Zend France, la PHP Company
- Smile, intégrateur de solutions open-source
- Profileo, agence web spécialisée Magento
- Sqli, agence web
- Boutik Circus, développeur Magento
- D’n’D, agence web Magento
- Moneybookers
- FIA-NET, tiers de confiance pour le e-commerce
- Hitomi Studio, studio de développement Magento
- Quadra Informatique, agence web
- Araok, société de conseil en e-commerce
- Afup, Association Française des Utilisateurs de PHP
- Magento Academy, centre officiel de formation et de certification Magento
- Ysance
Vous pourrez retrouver Smile, Fia-net, Profileo, Moneybookers et Zend sur leurs stands lors de l’évènement le 9 Novembre. Le petit déjeuner vous sera offert par Speedinfo (OpenSI) dès votre arrivée.
Vous pouvez réserver vos places ici.
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FROM THE MAGENTO TWITTER FEED
http://twitpic.com/nzuiv – @jkirsch from Exciting Ecommerce at Meet Magento #mm09 |
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NOW AVAILABLE |
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FROM THE MAGENTO TWITTER FEED
http://twitpic.com/nzuiv – @jkirsch from Exciting Ecommerce at Meet Magento #mm09 |
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NOW AVAILABLE |
Magento Webinar
Building Rich Content and Enhancing Marketing with Magento Enterprise Edition Version 1.6
Join us for our Webinar on the new Magento Enterprise Edition Version 1.6 and a demonstration of new features and functionality. Learn how to enhance your Magento deployment’s ROI through the new CMS+ Content Management Engine, Rich Merchandising Suite and BridgeConnect back-office accounting suite integration. Learn how:
- Content management capabilities allow you to easily add content to your site to increase traffic and sales.
- Use targeted customer segmentation to optimize marketing initiatives by identifying specific customers groups by characteristics.
- Use effective, targeted merchandising to increase sales by suggesting products for customers and equipping customers with the resources needed to increase the average order value (AOV).
- Personalize the customer experience and increase conversions, by providing targeted, rules driven promotional marketing banners/creatives tailored to each customer segment.
- How integration with World Class accounting suites, from vendors such as Microsoft Dynamics, SAP, Oracle, Intuit and Sage via the BridgeConnect module give you complete control and the flexibility you need to make sure your business operation functions as smoothly as your Magento shop.</li?
Date: Wednesday, October 28th at 10am PST (GMT -08:00, Los Angeles)
Registration: https://www2.gotomeeting.com/register/732076706
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FROM THE MAGENTO TWITTER FEED
http://twitpic.com/nzuiv – @jkirsch from Exciting Ecommerce at Meet Magento #mm09 |
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NOW AVAILABLE |
